Dean Street Strategies

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A shared vision

Empowering Teams to Thrive and Achieve Success

Our approach to client service is to guide management and owners towards unlocking the full potential of their organization.  We assist our clients in developing and executing plans that center on value creation and sustainable growth.  We are long term in our thinking regarding our relationships with our clients and embrace continuing synergistic collaboration over myopic cross marketing of event and fee driven services. 

Our Leadership

Meet the Leadership Team

Managing Director
Director of Business Development

Work with us as we cultivate a culture that celebrates achievements, embraces challenges, and fosters long-lasting connections. Together, we can make a difference and achieve greatness.

Christopher Garcia | Managing Director

Christopher, a seasoned financial professional, currently serves as the Managing Director at Dean Street Strategies, where he guides diverse clients in growth strategies, performance enhancement, and value creation through advanced applications of data analytics and digital technologies. His primary goal is to achieve lasting improvements in client performance, aligning with the organization’s mission.

Before joining Dean Street Strategies, Christopher held key roles such as CFO at TMG Utility, Inc., where he successfully led a sell-side transaction, and Managing Director at CLA, contributing significantly to the private equity and professional services division. With a rich career that includes experiences at Grant Thornton, Baker Tilley, and various corporate management positions in technology and financial services, Christopher brings a wealth of expertise to his current role. He holds an MBA in General Business and an MS in Accounting/Management from the University of Texas (Dallas), along with a BBA in Finance/Accounting from Texas Tech University.

Brian Steeg | Director

Brian Steeg is an accomplished finance and management professional. Brian Steeg has held various roles with fortune 500 companies, including Bank of America and the Coca Cola Company. Brian Steeg’s background includes public audit experience at one of the largest international accounting firms of the time, Arthur Andersen. More recently, Brian Steeg has held various managerial and executive level roles with private investment backed, early stage commercial enterprises across a broad range of industries. Over the past 10 years Brian Steeg has served as a management consultant to early stage company management teams, advising on capital structure, strategy and finance and operations management. Mr. Steeg attended Texas Tech University and graduated with a bachelor’s degree in accounting. Brian Steeg is a licensed CPA.

Yasmin Cuesta | Director of Business Development

Yasmin Cuesta currently serves as the Director of Business Development for Dean Street Strategies. Yasmin has proven to be a dynamic leader with proven success for identifying and capitalizing on business opportunities.

Yasmin’s academic credentials are impressive and reflect her dedication to continuous learning. She holds a Bachelor’s degree in Business Administration from Florida Atlantic University’s College of Business, where she also obtained a Certification in Hospitality Administration/Management. Yasmin’s passion for the hospitality industry led her to pursue further education at Florida Atlantic University, where she earned a second Certification in Hospitality Administration/Management. She also holds an Associate of Arts degree from Broward College, which further enhances her well-rounded knowledge and expertise.                                                

In addition to her role at Dean Street Strategies, Yasmin also founded Y&S Digital Growth, a successful digital marketing agency. Her expertise in digital and media marketing has allowed her to help numerous businesses grow their online presence and increase their bottom line. Yasmin’s strong leadership skills, combined with her extensive knowledge in both traditional and digital marketing, make her a valuable asset to any organization. She is a true visionary who is always looking for new and innovative ways to drive business growth and success.